The Big Ideas have been featured since 2000 through classic storytelling in each and every television episode that airs on PBS KIDS - which conclude with a vignette featuring Clifford and his friends in a variety of scenarios where they model (or learn to model!) each of these ten Big Ideas. As part of Clifford's BE BIG campaign, we aim to give you suggestions as to how to bring the Big Ideas to life each and every day.
It only takes a little to BE BIG!|
Clifford's Big Ideas are central to the BE BIG initiative. They represent the social and emotional challenges that children face and must master in the course of development - and remind adults that, through their actions and behaviors, they too can BE BIG.
  Children's behavior reflects their self-esteem. As children interact and grow socially, their experiences with others shape the way they value the idea of respect. Through positive role models and opportunities to work and play within group settings, children learn the meaning of respect and how it affects them personally. This is an important step in growing up! Having respect for oneself as well as the feelings of others, in addition to respecting individual differences and personal space, will help a child experience life with greater joy and success.   
          
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