Clifford's Big Ideas are central to the BE BIG initiative. They represent the social and emotional challenges that children face and must master in the course of development - and remind adults that, through their actions and behaviors, they too can BE BIG.

The Big Ideas have been featured since 2000 through classic storytelling in each and every television episode that airs on PBS KIDS - which conclude with a vignette featuring Clifford and his friends in a variety of scenarios where they model (or learn to model!) each of these ten Big Ideas. As part of Clifford's BE BIG campaign, we aim to give you suggestions as to how to bring the Big Ideas to life each and every day.

It only takes a little to BE BIG!
Be Responsible
How YOU can BE BIG | Episodes & Activities | Watch a Clip

Becoming a responsible person comes from observation and practice! All children desire the gratification of being recognized for good works. When a child is given the opportunity to be a caretaker, recognition for good efforts gives the child pride and reinforces good habits for future efforts. It is a child's natural instinct to please. Learning the value of being responsible is so important for youngsters!

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Clifford's Big Ideas
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Play fair
Show Respect
Work Together
Be Responsible
Be Truthful
Be Kind
Believe in Yourself
Be a Good Friend
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