Studies have shown that cold cereal breakfast eaters: Usually weigh less than breakfast skippers or those who eat something other than cereal for breakfast Have lower fat intakes Have better nutrient intakes In addition, eating cold cereal for breakfast* will provide benefits like: More energy Better concentration Improved physical endurance Be sure to include cereal as an important part of your child's breakfast. *Compared to non-breakfast eaters Reference: Annals of Nutr. Metabolism 2002:46(S1):21, Perspectives in Appl Nutri 1996:3:204, Amer J Clin Nutr 1995:67:743S, J Adoles Health 2000:27:314, S African Med J 1997:87 (S1):93. J Amer Diet Assoc 2003: 103 (12):1613. ®, TM, © 2005 Kellogg NA Co.